The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, "Let there be light," constitute its charter. All nature is vibrant with its impulse.
The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.
Sanely applied advertising could remake the world.
Advertising is the life of trade.
Advertising ministers to the spiritual side of trade.
Advertising is the essence of public contact.
Advertising is the principle of mass production applied to selling.
The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.
If a fellow wants to be a nobody in the business world, let him neglect sending the mail man to somebody on his behalf.
Advertising is the key to world prosperity; without it today modern business would be paralyzed.
Business today consists in persuading crowds.
I would rather pay ten million dollars for trademark-goodwill without property than one million dollars for property without trademark-goodwill.
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.